Process
Every project runs on the same short spine.
Whether it ends as a sticker, a website, or something that doesn't have a category yet, the sequence is the same and the expectations are stated up front.
The Sequence
Every SQO project runs on the same short spine, whether it ends as a sticker, a website, or something that doesn't have a category yet.
1. Send the Idea
A sentence is enough to start. What you're making, what it's for, and roughly when you need it. Constraints are useful early — budget, deadline, existing brand, a file format someone else insists on.
2. Scope It Honestly
You get a clear description of what's included, what isn't, and what it costs. If part of the idea isn't worth building, that gets said out loud at this stage rather than discovered halfway through.
3. Make Something to React To
Artwork, layout, or structure — whichever the project turns on. Reacting to a real thing is faster than describing an imaginary one.
4. One Consolidated Review
Notes get collected in a single pass instead of a running stream. It keeps the schedule intact and stops the work from drifting.
5. Produce or Launch
Stickers get proofed, printed, cut, and packed. Websites get built, checked across real devices, deployed, and documented.
6. Hand Off
You end up with the files, the access, and enough documentation to keep the thing going without needing me on standby.
What's Expected From You
Not much, but it matters: clear answers on scope, artwork or copy delivered when you said it would be, and one round of consolidated feedback. Projects stall on input far more often than on effort.
Sticker Runs
Custom StickersSend the Idea
A sentence, a sketch, or a finished file. All three are a fine place to start.
Define Size, Quantity, and Use
Where it's going and how many you need. This drives material, finish, and cut.
Create or Refine Artwork
New artwork gets made; existing artwork gets prepped and checked at final size.
Approve the Proof
You see exactly what will print, including the cut line. Nothing runs before you say so.
Produce
The run is printed, cut, checked, and packed.
Stick It Somewhere
The only step with no deliverable and no deadline.
Website Builds
WebsitesTalk It Through
What the site is for, who it's for, and what has to be true for it to be worth building.
Map the Content
Pages, sections, and hierarchy first. Copy gets drafted or edited against that map.
Design in the Browser
Layout, type, and spacing worked out at real sizes on real screens rather than in a static mockup.
Build
Responsive implementation, accessible markup, basic SEO, and analytics if you want it.
Review
You click through it on your own devices. Notes get collected in one pass, then applied.
Launch and Hand Off
Deployed, documented, and set up so you can edit content without calling me first.
Send the Idea
A sentence is enough to start.
Scope, schedule, and cost come back in plain language.